An Australian social media personality was astonished to learn the extravagant method of presenting medals to athletes at the 2024 Paris Olympic Games.
Claudia ‘Miss Double Bay’ Bursill went into a frenzy on Monday after discovering the medals are contained in specially designed Louis Vuitton trays and trunks.
The renowned French luxury brand has created trunks that unfold into striking display cases, featuring numerous drawers, each of which holds three medals.
In her Instagram Story, Bursill showcased several highlights from the Games, including a young medal bearer holding a tray containing the gold, silver, and bronze medals.
‘It’s the custom Louis Vuitton medal trays for me,’ she remarked.
Over 100 exclusive trunks from the fashion house have been auctioned, with one trunk from 1854 fetching €2,367,792 ($4 million AUD).
The Olympic and Paralympic flames traveled in uniquely crafted Louis Vuitton trunks due to a sponsorship agreement with the brand’s owner, LVMH.
The opening ceremony featured visuals of the trunks being delivered to the Seine and of the medal creation process — each gold, silver, and bronze medal includes a hexagonal piece of iron sourced from the Eiffel Tower.
Claudia ‘Miss Double Bay’ Bursill (pictured) went into an Olympic-obsessed frenzy after learning the medals are stored in custom-made Louis Vuitton trays and trunks.
An Australian influencer was shocked by the lavish presentation of medals at the 2024 Paris Olympic Games.
The largest luxury brand globally, known for its floral monograms and checkered tote bags, revealed the trunks in March at their workshops located just outside Paris.
Louis Vuitton has a history of producing trophy trunks since 1988, enhancing the brand’s visibility through associations with prestigious sporting events, such as last year’s Rugby World Cup in France.
As part of a €150 million sponsorship deal for the Paris Olympics, several LVMH brands are participating in the Games, including the renowned Chaumet jeweler, who designed the medals, and Berluti, the designer for the French teams’ uniforms.
The 18-gram medals, crafted by jeweler Chaumet, feature grooves resembling rays of light surrounding the inner hexagonal structure.
The athletes’ medals are housed in custom-made Louis Vuitton trays and trunks.
The reverse side of the medals features Nike, the Greek goddess of victory, symbolizing the origin of the Games in Athens in 1896.
Nike is depicted charging forward, flanked by the Acropolis on one side and the Eiffel Tower on the other.
The Olympics commenced on July 26 and will continue until April 11, followed by the Paralympics starting on August 28.
Each of the athletes’ medals includes a hexagonal piece of iron sourced from the Eiffel Tower.
The Olympics began on July 26, running until April 11, followed by the Paralympics starting on August 28.
