- Gymnast Jesse Moore seen with a Coles bag in Paris
- Moore utilized the plastic bag to carry his chalk
Sports enthusiasts were surprised to see gymnast Jesse Moore, competing at the Paris Olympic Games, using a well-known Australian product before his performance.
Hailing from South Australia, Moore made a remarkable impression in the Olympics, qualifying for the men’s all-around final last week.
At just 21, he became the first Australian to reach the final since Josh Jeffries did in London 2012.
Moore placed 21st, showcasing impressive skills on the vault and delivering an improved routine on the pommel horse, his favorite event.
However, it wasn’t solely his athletic talent that captivated Australian viewers; attention was drawn to him using a reliable Coles plastic bag to carry his chalk during the parallel bars segment of the event.
Prior to their performances, gymnasts dust their hands with magnesium carbonate, commonly known as ‘chalk,’ to enhance their grip on equipment such as the uneven or parallel bars.
In a now viral TikTok video titled ‘Aussie Aussie Aussie’, Moore is seen dipping into the Coles bag to chalk his hands right before his routine.
‘HAHAHAHAHAHHA! That Coles bag made it all the way to Paris and I can’t,’ exclaimed one user.

South Australian gymnast Jesse Moore competes on the parallel bars in Paris, showcasing an Aussie flair in his routine preparation

Moore was seen using a Coles plastic bag to carry his chalk, essential for maintaining grip during his routine

The South Australian had a stunning Olympics, marking the first time since 2012 that an Aussie reached the finals of the men’s all-around event
‘Coles is now officially an unofficial sponsor,’ quipped another user.
‘He’s definitely getting his money’s worth out of it,’ remarked a third.
Several viewers pointed out that the bag looked quite old, as the supermarket now promotes different reusable items.
‘Not just any Coles bag. An antique Coles bag from the days when you could carry more than just a loaf of bread in it without breaking,’ one commented.
‘And it’s the old recycled Coles bag that they don’t even produce anymore! That’s a true antique,’ another added.
The official Coles account also joined in, stating: ‘Icons recognize icons.’
‘I’m thrilled I managed to conquer that pommel routine. My focus was to end strong, and I achieved that,’ he expressed.
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‘Our goal is to aim for a team in the next Olympics, and over the next four years, we will be working towards that.’
Japan’s Oka Shinnosuke took home the gold medal with a score of 86.832, just .233 ahead of China’s Zhang Boheng.
Xiao Routeng from China secured the bronze, finishing .468 behind, while Moore scored 80.430 across all six sections.